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I love to watch movies, especially at the cinema. As well as being entertained by the stories I learn a lot from them too. One of my favourite movies, for many reasons, is Ground Hog Day. The central theme to the story is that the central character is a little mean and nasty and finds himself in a position where he keeps having to live the same day over and over again until he gets it right and then he can move on with the rest of his life.
I was recently listening to one of my favourite audiobooks on sales as I painted my conservatory. It is the ‘Sales Advantage’ by Dale Carnegie. One of the most important skills that Dale Carnegie taught with respect to sales is the importance of seeing things from the perspective of your prospects and clients. I consider this to be the most important and something that is core to soft selling.