You are a business owner not a sales professional. Winning sales is just one of a long list of things to think about. Why complicate matters? Selling is actually quite simple if you look at it slightly differently. I have spent many years looking for ways of helping the owners of small businesses and professionals to quickly understand how to succeed in sales without needing to be a Sales Pro. Here are seven of my favourite ways to simplify selling:

1. Look for repeat purchase rather than one-off sales

2. Start small and grow rather than take on big brands

3. Specialise rather than generalise

4. Sell solutions to problems rather than products and services

5. Sell with stories, not just facts

6. Get recommended

7. Develop a repeatable sales process

Over the next seven days I will expand on each of the 7 ways to simplify your selling

Richard White