I was doing a workshop yesterday and I did a 5 minute brainstorming session within the room as to ways of generating leads. Within 5 minutes we had 25 different ways and they were still coming thick and fast. Most did not involve a lot of expense. I asked around the room how many strategies people were using and it ranged for 1 to 4. The same people in the room that said they wanted more sales were saying that they were not adopting strategies that they already knew about!!
Some said that they were adopting some in the early days of their business but for some reason had stopped. They were encouraged to start again!
The answers we seek are so often right in front of our nose and it just requires stepping back a little for us to see the way forward.
What lead generation strategies are you aware of that you are not using?