I have to tell you that when I first started in sales I struggled with so many of the ideas. You see my experiences of sales people were limited to dodgy double glazing salesmen and people who will not take no for an answer. It seemed that all the techniques were there to manipulate your prospects and do the very thing I detested about the tactics of the double glazing salesmen I had met. This was not helped by certain so called sales experts from America seeming to glorify this manipulative approach.
It was only when I started getting mentored by successful sales people that did not fit the pushy stereotype that I begun to see sales in a different way. I began to see it in the same way that they did and my activity and results quickly changed. I also discovered that the aggressive sales people were probably not as successful as they could have been with a softer approach. They were obviously looking at sales in the wrong way too!
The point I want to make is that if you have issues with selling because of what selling means to you then you need to work on your perceptions. It’s a bit like those 3d diagrams. You know, the ones where it just looks like a pretty pattern until you look at it in a certain way and they you get the real picture – the one hidden inside. When you see the real picture of sales you will begin to start feeling a whole lot different.
“When you change the way you look at things, the things you look at change”