How will your customers find you?

You may have the best products and services in the world but unless your target audience knows that you can take away their pain then you are unlikely to sell much!

Once you have got #1 -5 answered correctly then you need to promote your business in as many different ways as possible bearing in mind the cost of generating leads.

Typically you should be looking at around 10 different methods. Networking is just one way.

Many lead generation sources can be inexpensive in monetary terms but take your personal time. You need to look at the cost of sale and return on investment.

Here are just some of the many possible ways

Alliances
Competitors
Own PR Online Marketing eg Twitter, Ecademy, Facebook etc
Referrals from existing Clients
Referrals from Advocates
Networking Seminars – offline and online
Direct Mail Leaflets
Email marketing
Google Adwords
SEO
Cold Calling