There is a coaching model that is very effective for coaching others but can actually be used to coach yourself if you are stuck with your sales and looking for a way forward. It’s called the GROW model and within the corporate environment it is often used to teach managers the basics of coaching.

The GROW model was developed in the UK by Graham Alexander, Alan Fine, and Sir John Whitmore. I was actually trained by Sir John Whitmore in the GROW model back in 1993. He demonstrated by coaching someone to improve their golf swing even though he was not a golf player himself.

It’s actually a problem solving process that helps people think through their problems and come up with their own solutions. This article is about how to use the GROW process to help us think through our own problems.

Each letter of GROW represents a stage in the process.

GOAL
What is your outcome? What do you want to achieve?

Use the SMART criteria to ensure your goal is Specific, Measurable, Achievable, Realistic, and Time bound.

You need to get to a position where you are very clear of what you want. Write it down and read it back to yourself. Tweak it until it is clear enough that if you were to tell someone else in one sentence they would understand your goal.

If your goal is qualitative – for example, “I want to feel more confident about cold calling” then consider a scale of 0 to 10 – Where do you want to be on a scale of 0 to 10 and how would you know? What evidence will you have that you have achieved it? What would you be doing differently?

If you were on a journey, this would be your destination. The one you program into your Sat Nav system.

REALITY
What is your current position in relation to your goal?

Articulate it with the same clarity as your goal. If your goal is qualitative with a scale of 1 to 10 then where are you now along that scale.

Example
Goal: By the end on September 2010 I want to be feeling 8 out of 10 in terms of confidence with Cold Calling so that I am making at least 20 cold calls every day.

Reality: I am currently feeling 5 out of 10 in terms of confidence with Cold Calling and averaging 20 cold calls a week.

In terms of a journey, the reality is your current position in relation to your journey. Where are you going? And How far have you got left to travel?

OPTIONS
This is about finding your best course of action in achieving your goal and involves considering your options.

Simply ask yourself ‘What are my options?’

You are looking to list as many options as you can, no matter how silly they seem. Do not evaluate them at this stage. Just get them down on paper. I always start with ‘Do nothing’ to get me going.

Keep the ideas coming by asking yourself questions like ‘What else?’

For example, when considering improving your confidence in cold calling your options might include:

Review the free audios and videos on TheAccidentaSalesman.com
Go to the library and read books on cold calling
Speak to people who have overcome their nerves and get tips from them
Get some hypnotherapy
Get a cold calling coach
Attend a training course
Etc etc

In terms of a journey its equivalent to considering all the different ways of getting there on time.

WILL
The final part of the grow model drives out the actions. It’s decision time!

Out of all the options listed, which of them are you going to do?

In order to decide on your actions you need to first evaluate the options and begin to eliminate them. In some cases you may end up with more than one action from your list.

In terms of a journey this is about deciding on your specific travel plans to get to your destination. It is your road map.

You may want to build in some milestones or check points along the way to ensure you are on the right path.

If you are looking to improve your sales performance Why not give it a go – you could see your sales begin to GROW very quickly!