The other day I was asked to comment on the notion that people who are not ‘born’ sales people should not bother trying to sell. Being someone who believes that anyone can achieve sales success if they put their mind to it, it was like a red rag to a bull!

I have known many people, myself included, who have a technical background and have achieved sales success. There is much strong evidence that if you have a compelling reason and are committed you can master sales. It’s no different to committing to master law, accountancy, or medicine. The motivation, however, is normally to achieve a personal objective rather than especially wanting a career in sales.

The way I see it is that some people have raw talent in sales, just as some people are naturally gifted musicians. They have a personality that makes it easier for them. However, just as people with raw musical talent do not take it up professionally, most people with raw sales talent never put the effort in to develop their skill and remain, at best, gifted amateurs. Without the drive and commitment to become a professional they will never make a significant living from sales without resorting to the lying and cheating we often associate with sales people. Top sales people don’t need to do that stuff!

Just like with music, there are people that do not have that natural flair but they have the desire and passion to learn. People without natural musical talent can learn to play an instrument and through determination they do very well at it, even though they may not be technically as good as those naturally gifted people who have decided to go professional. They will, however, out-perform those that have raw talent and have never bothered to do anything with that talent.

The bottom line is that anyone who wants to succeed in sales can….if they are prepared to put in the effort to learn and master the art and science of sales.