Last night I was watching a TV program called ‘Victorian Pharmacy’. I was just flicking channels actually and something caught my eye. It was a Victorian pharmacist trying to sell a dog powered pestle machine. ‘Who would want one of them…?’ went through my mind….

A dog powered pestle machine may seem ridiculous to us but I see so many businesses that are trying to sell services which are no different. They are trying to solve problems that their target audience do not realise they have. They then waste a lot of energy and money trying to convince people they have a problem and need their service.

On the TV program they also showed hair restorer lotion. Out of the two products, guess which one sold the most!!