Is your elevator pitch working? Is it getting you all the leads you require when talking to the right kind of people at business networking meetings? If not then maybe it needs to be dumbed down a little.

I recently went to an event in London where entrepreurs were given the opportunity to do a 30 second or 60 second pitch to a room full of potential investors. They could either pitch for investment or pitch for clients. Given the high profile guest list, you would think they would have worked on their pitch. About 60% of those who stood up to pitch were clearly making it up on the spot and the pitch was either unintelligible or unclear why someone would want to choose their business over their competitors. To be frank, the prepared pitches were not that much better.

Surely, If we want something from someone else, be it their business or their investment, then it is down to us to help the other person understand why it would be a good idea to at least have a conversation with us and check out what we’ve got.

I start from the position that people are lazy and if they have to work too hard to understand something they won’t bother. Also, if they hear something they don’t understand they stop listening, either because they are trying to work out what you just said or because it is taking too much effort. This may not be true for everyone but this attitude helps to ensure your pitch hits home when heard by the right person.

In short, we need to work on our elevator pitch so that people listening “get it” in the first 15 seconds. To achieve this we need to use simple words that are clear, concise, and phrased to attract interest from your target audience. This is your elevator pitch and any extra time you have should build on these first 15 seconds.

It takes a bit of work but the results are worth the effort. If you want to know how to do this then you can take this free mini-course. It contains a simple template for a 15 second pitch and 2 styles of 60 second pitch along with examples and exercises for you to do.