I was reading through some group discussions on a Linkedin this morning and there was a certain post which caught my eye. It had been started as a leading question which might as well have been a sales pitch. The thing that piqued my curiosity was that the photo of the person asking the question was actually a logo. That was the first time I had seen such a thing on Linkedin.
I clicked through to the profile to find it was all written in the third person. Strangely there was no link to the company website on the profile so I looked it up on Google and found it quite quickly.
The site was visually good. Great colours and font. It had clearly been done ‘professionally’. It had been designed to look like a sizable business – presumably to appeal to potential corporate clients. There were plenty of ‘We do this…’ and ‘We do that….’ The only problem was there was no information about who ‘We’ are. There weren’t any people to be seen or even mentioned on the ‘About Us’ page.
The only thing that gave any reference to human life’ was the testimonials page where all the testimonials – and there were many – referred to one person. This person was essentially running a one person business in a highly competitive market. From the testimonials you could tell that this person was highly likeable and gave excellent service.
In services people buy people and yet all references to the person behind the business had been airbrushed out. I can understand this thinking from a website perspective – even though I do not agree with it. When it comes to Linkedin, Twitter, and other forms of social media I believe people like to know who they are dealing with.
What do you think?