When you are in the middle of winter, as we are at the moment in the UK, it seems like it will never end. Everything outside is bitterly cold and miserable. Yet just as night always follows day, spring always follows winter. There will be a time when the sun returns and things begin to thaw.
The same is true in business. We have economic cycles similar to the seasons. We had a long and balmy summer followed by a wet and windy autumn and now we are in the middle of winter. There is still good business to be had but not necessarily the same as you were used to during the economic summer – now a distant memory! Some businesses have adapted and found new sources of food, some seem to be more suited to winter, whilst others seem to be hibernating!
The important thing to realise is that you need to survive the winter and prepare for the spring. Things will start to get better at some point. The winter will make you stronger and wiser. Make sure that in addition to finding ‘food’ for today, you are taking the time to develop your capability to exploit the upturn when it arrives. As it inevitably will.
If you snooze, you lose – as they say!