After you have read a few sales books and have attended a sales training or two you think you know the score. Get a USP, focus on the benefits of your product and service and remember that people don’t like to be sold to but they do like to buy. Just because everyone is saying it does not make it true.

In this recording, Grant Leboff explains why traditional sales thinking can hold back your success and how to think about sales interactions in a way that will increase your sales results.

Grant Leboff is author of the book ‘Sales Therapy: Effective Selling for the Small Business Owner’ and Grant will expose some of the many myths of selling and in doing so will help boost your confidence in your abilities to sell. In addition to being an ‘in demand’ speaker, Grant runs a successful tele-marketing business and adopts a soft sell approach.