When selling your services, reputation is everything. When you have a great reputation, prospects are more likely to listen to you and be interested in what you have to say. The reputation of products and services are just as important.

Not so long ago, the way to build your reputation was just through networking and publicity. It was time consuming and took a long time. With the internet, it is quite easy to build up a reputation relatively quickly and even easier to destroy your reputation at the click of a mouse.

There is no getting away from the fact that people will look you up on Google before meeting with you, whether for an important sales meeting or some other meeting. Either way, your reputation will be affected by what they discover about you online.

In this recording Nancy Williams, from online reputation management specialists Tiger Two, explains what it takes to monitor and cultivate your online reputation with the view towards lead generation.

You may want to listen to this more than once. If you get a chance then take notes. Although it is delivered in an easy to digest fashion it is packed with practical ideas.