This is an interview on How to get free PR. Free publicity is the name of the game – getting yourself in print, on the radio or even on TV is easier than you think if you can understand the mindset of journalists and gave them what they want.

In this recording I interview Chantal Cooke, a journalist for over 20 years and co-owner and Managing Director of Passion for the Planet a leading independent commercial radio station.

Chantal will tell us why she rejects almost all press releases and how a journalist decides what to use and what to bin. Chantal has over 20 years experience in journalism and has worked for the BBC and independent radio stations in the UK and abroad. If you want to know what it takes to get a journalist to call you first or how to manage your PR company more effectively then listening to this is a must!