This is an interview with small business marketing specialist Rosie Hatton. Rosie specialises in helping clients with a limited marketing budget to maximise the sales impact of their marketing spend.
This is an excellent resource for people new to marketing. Rosie gives a nice and simple definition of marketing and outlines where businesses typically waste money. Rosie also gives many simple to follow tips for marketing to support lead generation on a shoestring budget.
Listen and absorb this recording and you will get more sales bangs for your marketing buck!
You may want to listen to this more than once. If you get a chance then take notes. Although it is delivered in an easy to digest fashion it is packed with practical ideas.