Exhibitions can be a good source of leads if you do it right. Do it wrong and you can spend a lot of time and money without have much to show for it.

In this recording small business marketing expert Alan Rae will explain how to maximise the leads generated from your investment in an exhibition stand.

If you get a chance then take notes. Although it is delivered in an easy to digest fashion it is packed with practical ideas.

You may want to listen to this more than once.