Why are so many sales proposals unsuccessful? You spend all time and effort on putting them together, only to see your hopes for a successful sale turn to dust.

Ellis Pratt is the Sales and Marketing Director of Cherryleaf Ltd, a business specialising in documentation and technical authoring. A few years ago, Cherryleaf decided to look into the secrets of successful sales proposal writing and wrote down some advice on this challenging subject. Since then, so many people have visited, blogged and linked to their web site that it has become the first stop on the web for people wanting to take control of sales proposal writing.

In this recorded tele-seminar Ellis Pratt outlines how to write winning sales proposals.