Craig Goldblatt is an international speaker, trainer, and coach on sales and in this interview he shows us the right way to approach our sales meetings to maximise the chances of making a sale. A major part of this recording is how to prepare for sales meetings.

You have spent a lot of time and effort generating and qualifying a sales lead. The next stage is to meet the prospect and discover their wants and needs. You believe you have an ideal prospect….how do you make sure that you get the most from your sales meeting?

You may want to listen to this more than once. If you get a chance then take notes. Although it is delivered in an easy to digest fashion it is packed with practical ideas.