A regular stream of new clients are important for any business, but how do you make sure that you are maximising the potential of existing clients? How do you decide which clients to develop and how do you go about building accounts?

Andrew Horder is an expert in account management and key account development and in this recording he provides insights on how to get account management right.

Andrew has been involved in developing Key Accounts since 1989, and has worked for and with companies ranging from Multinationals to owner-managed SME’s. He completed his MBA with the Open University Business School in 2002.

Andrew has worked for a number of major companies including: Philips, Beiersdorf, CK Tools, Response Electronics, Friedland, MK