In this recording Ari Galper, developer of the best selling sales programme ‘Unlock the Game’ outlines the approach to selling which aims to build trust and respect with prospects so that you develop an open and truthful relationships rather than the normal sales chasing games between buyer and seller.

Although applicable to sales in general, the conversation centres on cold calling and Ari outlines various strategies that will help improve your confidence and results. If you want to feel more comfortable about cold calling then this is definitely one for you!