Understanding sales process is critically important if you want to be in control of your sales. There seems to be a lot of mistique that surrounds sales process and yet it is all very simple when you strip it back to its basics.

This is a professional recording of me being interviewed by Chantal Cooke of Passion for the Planet radio. During this interview I am explaining to Chantal how to start thinking about sales as a process and how the sales process works.

This is one you may want to listen a few times – people tell me that each time they listen to it they learn something new!