Here is one of my favourite stories. The philosophy behind it has helped me immensely in building up key accounts:
A man and his wife owned a very special goose. Every day this goose laid a golden egg, which provided a very comfortable income. Some days it laid more than one egg. On occassions it laid no eggs at all. The couple, however, had lived very comfortably from the golden eggs.
One day the man was looking at how to improve his finances and was wondering where he could get more money. “Just think,” said the man to his wife, “If we could get to all the golden eggs that are inside the goose, we could fulfill all our dreams right away!”
“You’re right,” said his wife, “Just think of how much all those golden eggs would be worth. Why wait?”
So, the couple killed the goose and cut her open, only to find that she had no golden eggs inside of her at all. That was the end of their daily golden eggs.
Look after your “golden” geese, nurture them, treat them with respect, and they will provide for you in ways you may never have imagined! If you do not yet have a “golden” goose then go looking for one!