Sales training is important in developing sales teams but there are often other issues that can have a faster impact on sales growth and a larger return on investment. Indeed, with the five areas that I discuss below, each will amplify the likely returns from any future investment in sales training: These areas are more to do with the approach to sales rather than selling techniques and are written, mainly, for a business owner with a small sales team. They are also applicable to:
- professionals such as accountants and consultants who have a responsibility for business development
- business owners who are currently the only person in the business engaged in sales.
This document outlines five key strategies and some suggested actions that can be taken to transform your sales in 90 days.