In this Networking Guide you will learn how to:
- Always have an appealing answer when asked “What do you do?”
- Hone your ‘elevator pitch’ and gain a razor sharp edge over your competitors
- Win powerful referrals into large organisations
- Save time by becoming a more efficient networker
- Persuade influential people to help you
- Massively increase new business without cold calling
- Get people to enthusiastically recommend you to their friends and contacts
Foreword by Dr Ivan Misner, NY Times Bestselling Author and Founder of BNI and Referral Institute
In 1985, I started BNI®, the world’s largest business referral organization, with the initial purpose of marketing my own consulting business—it didn’t even occur to me that BNI would someday become a business in itself. Cold calling, which was then the most common tactic for generating new business, wasn’t getting me anywhere and I had a mortgage to pay. I knew immediately that building a network of relationships to generate a steady stream of word-of-mouth referrals was important to me as a consultant; I just didn’t fully realize at that time how crucially important was for all businesspeople everywhere. Now, over 25 years later, networking has more than proven itself as a cost-effective form of marketing that really works, and word-of-mouth referrals are universally seen as a much better way to generate new business than cold calling. BNI now has hundreds of thousands of members across the globe that generate billions in business for each other each year, and I have spent my entire business career focusing on helping businesses and organizations, large and small, understand the power and potential of networking. Believe me when I say that networking truly is powerful! Effective networking can take a business on the verge of closing its doors to a thriving, successful operation even in an uncertain economy. The idea of growing your business through word-of-mouth marketing is a concept that crosses cultural, ethnic, and political boundaries because we all speak the … [Read More...]
