Make your introduction easy to repeat

An introduction that only works when you deliver it personally is fragile. Referrals depend on someone else remembering your work well enough to explain why another person should speak with you.

Give the listener a recognisable situation. "We provide strategic commercial solutions" offers no obvious person to introduce. "We help consulting firms whose founders still have to close every deal" describes a problem someone may have encountered that morning.

The second version does not describe everything the firm can do. It does the more useful job of opening a relevant conversation. Details can follow once there is a reason to care. Trying to fit a complete service catalogue into an introduction usually makes every service harder to remember.

Choose language your customers use without you in the room. If you must explain your terminology before the listener can understand the problem, the introduction carries too much weight. A distinctive method can be discussed later.

Be careful not to confuse clarity with a guaranteed outcome. "We help firms reduce founder dependence in selling" is an intelligible promise of focus. "We make your sales team independent in thirty days" is a performance claim that requires evidence and suitable conditions.

The best test is delayed recall. Immediately repeating your own words proves little. Ask a contact a week later what kind of person they would send to you. Their answer tells you what travelled and what disappeared.