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Principle 11 · Business Networking

How to develop a killer elevator pitch

Whiteboard framework connecting listening, direction, diagnosis, value, trust and commitment
A practical loop: listen carefully, choose direction, diagnose, establish value, build trust and agree the next step.

The principle · 2016

Say clearly what you do in 15 words or less, in a way people remember.

Read the original in the archive ↗

Editorial perspective · AI in practice

Your 15 words now live in your profile, your website and every AI summary of you. Consistency across all of them is the new pitch.

How to apply it this week