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Principle 10 · Sales Messaging

Boost your sales by packaging your services

Whiteboard framework connecting listening, direction, diagnosis, value, trust and commitment
A practical loop: listen carefully, choose direction, diagnose, establish value, build trust and agree the next step.

The principle · 2015

Packaged services are easier to understand, easier to buy and easier to sell.

Read the original in the archive ↗

Editorial perspective · AI in practice

When buyers ask AI assistants to shortlist suppliers, clearly named, clearly priced packages are the ones that get recommended.

How to apply it this week