Principle 02 · Sales Process
Sales Terminology: Sales Process
The principle · 2016
If you can describe how to make a perfect cup of tea, you can describe a sales process: clear steps, in order, each one measurable.
Read the original in the archive ↗Editorial perspective · AI in practice
The steps still matter, but AI can now record, score and nudge every one. A defined process is what makes automation useful instead of noisy.
How to apply it this week
- Write your stages down before buying any AI sales tool.
- Define the exit signal for each stage so AI can flag stalled deals.
- Review AI-scored deals weekly with a human eye.