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Principle 09 · Sales Process

7 strategies for simplifying selling

Whiteboard framework connecting listening, direction, diagnosis, value, trust and commitment
A practical loop: listen carefully, choose direction, diagnose, establish value, build trust and agree the next step.

The principle · 2012

Selling becomes easier when you focus on fewer, better prospects and a repeatable approach.

Read the original in the archive ↗

Editorial perspective · AI in practice

AI tempts teams to do more of everything. Simplicity is now a competitive advantage: fewer accounts, deeper relationships.

How to apply it this week