A referral after delivery should be specific

"Would you recommend us?" may produce a kind answer without an introduction. The client has confirmed satisfaction, but you have not helped them recognise who would benefit from speaking with you.

Ask after a meaningful result or a useful closeout, when the experience is clear. Describe the situation in which your work is most relevant and offer a short note the client can choose to forward. Keep the request proportionate to the relationship.

Do not make an introduction feel like payment owed for good service. The client has already paid. Their reputation is involved in a referral, and they should retain complete control over whether and how to make it.

Use the completed work as context without exposing confidential details. "We are helping other firms facing the same handover problem" may be appropriate. Naming internal weaknesses or financial outcomes in a forwardable note requires permission.

If the client cannot think of anyone, accept the answer. A testimonial, a private reference or simply a good relationship may be more suitable. Different people are comfortable helping in different ways.

When an introduction happens, handle it carefully. Be relevant, responsive and willing to decline a poor fit. The quality of your conduct determines whether the client will feel comfortable making another introduction later.